How to Think Like a World-Class Marketer | Rory Sutherland

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Featured clips AI and Decision Making Why Is Dyson So Effective at Marketing? Warren Buffett’s Approach to Choosing Management How to Write Good Copy Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives...