Structural relationships among sportscasters’ speech components, online relationships, and viewing behavior
Sun-Young Lim
This study examines the structural relationships among sportscasters’ speech components, online relationships, and viewing behavior in the context of sports media. Drawing on theories of parasocial interaction, source credibility, and uses and gratifications, this research conceptualizes speech as a multidimensional construct encompassing cognitive (logicality, verbal timing), affective (expressiveness), and perceptual (appearance, voice) elements. Data were collected from sports media users and