She is 25 years old, lives in Barcelona, has pink hair, and earns up to ten thousand euros a month from brand partnerships with companies including Amazon and Razer. She has never eaten a meal, never taken a breath, and never existed outside the rendering pipelines of a creative agency called The Clueless. Her name is Aitana Lopez, and she represents something that should unsettle anyone who makes a living by being themselves on the internet. Aitana is not an anomaly. She is a data point on an e