Longevity and geriatric demands are increasing throughout the world, particularly in developing economies like India. India is peculiarly positioned as although the extent and magnitude of the country’s demands is acknowledged, resultant private and public investments/schemes have been revealed to be vastly inadequate to address this huge rural-urban aged population. Ideally, the solution lies in a concerted effort from all stakeholders to combat this myriad issue. Addressing this issue in India