Product Positioning plays a key role in influencing the sales of different products. The goal of the study is to determine whether product placement, particularly the front of the store, aisle, and end-cap, majorly have an impact on sales volume of product categories, including clothing, food, and electronics. The study uses a dataset of 1001 observations obtained from Kaggle. This contains both quantitative and categorical data. ANOVA tests, descriptive statistics, followed by effect size and B

An Empirical Analysis of In-Store Product Placement and Sales Volume Across Product Categories
Kavya Rao (raokavya240@gmail.com)
