How Panther Went From Low-quality Leads to $105 Google Ads Conversions & Keeps Improving

Results Panther HVAC came in with a lead quality problem. Within the first 8 months, the campaigns were generating 104 qualified leads, 77 calls and 27 forms, at $105 per conversion. For residential and commercial HVAC in a competitive market, that’s a genuinely strong number that beats industry benchmarks. But the more telling story is what’s happened since. The Campaigns Keep Getting Better Over the most recent four months, with the same ad spend, conversion rate improved by 16% and total...