AI Isn't Taking Your Job. It's Taking Your Busywork.
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The Fear Is Real. The Framing Is Wrong. In 2026, the most common question I get from agency leaders isn't "which AI tool should we use?" It's "should I be worried about my team's jobs?" That fear is understandable. It's also pointed at the wrong target. The actual threat to agency teams isn't a reasoning model writing copy. It's the six hours a week each person spends on tasks that require no judgment at all: reformatting briefs, pulling performance data, organizing research, writing first-draft