Entrepreneurial Communication in Religious Nonprofit Organizations: Sustaining Mission Continuity with Volunteers
Respati Wulandari
Entrepreneurial communication has been predominantly examined within corporate contexts, with limited empirical investigation in faith-based nonprofit governance. This article examines how the Entrepreneurial Communication Paradigm (ECP) operates within a volunteer-dependent religious nonprofit organization and how it contributes to governance sustainability. Although ECP has mainly been developed within corporate and strategic communication frameworks, there is a paucity of study examining its