Wyetey, Nai Kwashie: An Akan Tripartite Anthropology as Architecture for Personal Identity in the Platform Era

The platform economy has accelerated a particular crisis in personal identity formation: the demand that individuals construct themselves as legible “brands” for algorithmic distribution. This paper argues that the personal branding paradigm constitutes a misapplication of identity tools, asking signalling instruments to perform the structural work of identity architecture they were not designed to bear. Drawing on Akan philosophical anthropology, specifically the tripartite framework of Kra (di