Statewide vs Local Marketing: What Works Better?
Tim Brown
Growth brings a familiar question for home service companies: stay focused locally, or start targeting the whole state?
For most HVAC, roofing, and plumbing businesses, that jump happens too early. A bigger service area sounds like growth, but it often means thinner budgets, weaker lead quality, and slower returns.
That is the real issue behind statewide vs local marketing for home services. It is not about reaching more people. It is about reaching the right people without losing...