Atchuta Sai Gowtham, Sastra Deemed University, Thanjavur Achanta Rama Chandra, Sastra Deemed University, Thanjavur ABSTRACT The rapid growth of music streaming services has transformed the Indian music industry, shifting consumption patterns from physical sales and broadcasting to on-demand digital platforms such as Spotify, Gaana, JioSaavn, and Wynk. While these services give users unprecedented…
