Tasharruf Journal of Islamic Economics and Business

This study aims to analyze the influence of brand image, product quality, and price on consumer purchase decisions on the Shopee e-commerce platform. The research background is based on the rapid growth of the e-commerce industry in Indonesia, particularly the increasingly intense inter-platform competition, making it necessary to empirically examine the factors that shape consumer purchase decis…

The disruption brought by financial technology (FinTech) companies has placed immense pressure on the banking industry to transform its organizational culture in order to remain relevant and competitive. This study aims to identify effective cultural adaptation strategies in the face of a rapidly evolving digital financial ecosystem. Metods a systematic Literature Review (SLR) was conducted by an…