Affordance-Enabled Funding Logics In Medical Crowdfunding Platforms

Digital crowdfunding platforms are expected to enable need-based allocation in healthcare financing; however, campaigns with similar medical needs often experience highly unequal funding outcomes.Prior research has primarily focused on campaign-level factors and signaling mechanisms, offering limited insight into how platform features shape these outcomes.This study adopts an affordance perspective to conceptualize crowdfunding platforms as interaction environments where funding emerges over tim