Addressing AI-related fears: the impact of technological social responsibility on employees’ attitudes towards AI integration at work

Abstract Considering the need to explore employee responses to ongoing technological changes and drawing on the assumptions of the Conservation of Resources theory, this study examines the indirect impact of technological social responsibility (TSR, an organizational factor) on employees’ attitudes toward AI integration through their resistance to technological change (a personal factor). It also investigates whether perceived media emphasis on AI-related job loss (an environmental factor) moder