Analisis Dampak Starategi Pemasaran Media Sosial terhadap Pertumbuhan Ekonomi

This study aims to see how the use of social media can affect economic development and growth in MSME actors. Data was collected through interviews with three MSMEs, namely Balado Chips "Mak Sari" MSMEs, Cake Shop MSMEs, and MSMEs for basic food stalls. The results of the study show that MSMEs that have utilized social media such as WhatsApp, Facebook, and Instagram are able to increase sales and attract more customers, even one of the MSMEs experienced an increase in sales of up to 30% after ac