Profiling UMKM Negeri Makariki: Tantangan Transaksi dan Pemasaran Digital

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role as the economic foundation of villages, yet they still require a transformation toward a digital ecosystem to enhance systemic competitiveness. This community service aims to map the digital profile and readiness of 40 MSME actors in Negeri Makariki as a database for designing targeted technology acceleration programs. The method employed is a descriptive-qualitative survey within the framework of the Technology Acceptance Model (T