Geographical, biological, and cultural factors that influence the cultural salience of bird species from the Caatinga

Abstract Birds are among the most threatened vertebrates in Brazil’s Caatinga biome due to habitat loss and hunting; understanding public interest is vital to mobilizing support for conservation. We employed conservation culturomics to quantify the online cultural salience of Caatinga birds, analyzing 127,135 Flickr records for all 548 species (including 27 nationally threatened species) tagged with both scientific and Portuguese/English common names. We modeled the effects of the extent of occu