Autonomous Bus Service Utilization Intention Through the Sustainability Theory of Planned Behavior Model and Valence Framework
Ma. Micaella Kyle M. Dayao·John Xavier S Chavez·Daniela Eleanor C. Estacio·Mary Joyce Nicole L. Manalo·Ardvin Kester S. Ong·Cesar Romeo V. Delos Reyes
The emergence of autonomous bus services presents a transformative solution for addressing urban or rural transportation challenges, particularly in developing countries such as the Philippines. There needs to be an evaluation before full deployment for assessment of technology acceptance, people's perception, and people's pro-environmental behavior on actual use of autonomous buses. This study sought to evaluate public utilization intention of autonomous buses by integrating the Sustainability