Optimalisasi Strategi Pemasaran Digital untuk Meningkatkan Brand Awareness dan Daya Saing UMKM Stella
Kadek Surya Adi Saputra·A.A. Ngurah Bagus Ryananta Danendra·Ayu Chrisniyanti·Tria Hikmah Fratiwi·Shafyq Satryo Efdyka
The rapid advancement of the digital economy has intensified competitive pressures on small and medium-sized enterprises (SMEs), making the adoption of digital marketing strategies essential for sustaining brand visibility and market relevance. STELLA, a local Balinese fashion brand specializing in summer lifestyle apparel, represents a common challenge among SMEs that have yet to leverage digital media optimally. This community service program was designed to enhance STELLA's brand awareness an