Analisis Strategi Pemasaran pada Simpanan Qurban di BMT Alhikmah Permata Cabang Plajan

This study aims to analyse the opportunities and barriers in marketing the Qurban Savings product at BMT Al-Hikmah Permata. This study employs a qualitative approach, with data collection techniques including interviews, observation and documentation. Data analysis was conducted through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the Qurban Savings product has significant market potential, supported by the strong tradition of t