Interaksi Antara TikTok Live Streaming, Gaya Hidup dan Inklusif Keuangan dalam Membentuk Perilaku Keuangan Mahasiswa Akuntansi UNWIRA Kupang

This study explores the interaction between TikTok Live Streaming, lifestyle, and financial inclusion in shaping the financial behavior of Accounting students at UNWIRA Kupang. The research is grounded in the Behavioral Finance Theory, which posits that financial decisions are driven by psychological biases rather than pure rationality. Using a qualitative descriptive approach, data was collected through triangulation, including In-depth Interviews with 60 students from the 2023-2025 cohort who