Pengaruh Penggunaan E-Wallet dan Shopping Behavior terhadap Perilaku Impulse Buying Generasi Z di Bandar Lampung dengan Self Control sebagai Variabel Moderasi: Perspektif Kewirausahaan

The purpose of this study is to identify and examine the influence of e-wallet usage and shopping lifestyle on the impulse buying behavior of Generation Z in Bandar Lampung, as well as to test the role of self-control as a moderating variable. This study uses a quantitative method. The population in this study consists of all Generation Z in Bandar Lampung City who use e-wallets, and the total number is unknown. The sample used in this study consists of 170 respondents. The data source used in t