Review Quality and Reviewer Credibility on Generation Z's Sneaker Purchase Intention in Indonesia: Consumer Trust as a Mediator

Background: The rapid growth of Indonesia's sneaker market, valued at a projected US$736.85 million by 2029, has elevated Generation Z — comprising 27.94% of Indonesia's population — as a critical consumer segment. As digital natives, Generation Z increasingly relies on YouTube-based product reviews to inform purchase decisions, making review quality and reviewer credibility pivotal drivers of consumer trust and purchase intention. Objective: This study examines the influence of review quality a