Participatory development communication as a catalyst for learning, empowerment, and sustainable livelihoods: evidence from a citrus farming project in Nueva Vizcaya, Philippines
Venus B. Tajon·Parsons N. Hail·Jaime A. Manalo·Marife D. T. Pascual·Chrysl Avegeil Vallejo·Regidor G. Gaboy
This study examined how Participatory Development Communication facilitated learning, empowerment, and sustainable livelihood outcomes among citrus farmers participating in the Quality Planting Materials Production System project implemented by the Citrus Resources Research and Development Center in Nueva Vizcaya, Philippines. Anchored in Freirean dialogical communication and the Sustainable Livelihoods Approach , the study employed a qualitative case study design using focus group discussions,