IMPACT OF SOCIAL MEDIA INFLUENCERS ON CLIMATE AWARENESS AND SUSTAINABLE LIFESTYLE

ABSTRACT: This study examines the role of social media influencers in promoting climate awareness and encouraging sustainable lifestyle practices among young audiences. With the rapid growth of digital platforms, influencers have emerged as key opinion leaders who shape attitudes, perceptions, and behaviors, particularly among youth. Using a questionnaire-based approach, data were collected from social media users to analyze their exposure to climate-related content and its influence on awarenes