Pengaruh Perceived Value dan Tourist Experience terhadap Tourist Loyalty dengan Tourist Satisfaction sebagai Variabel Mediasi (Studi Kasus pada Wisata Lawang Sewu Semarang)

Fluctuations in the number of tourist visits to Lawang Sewu Semarang indicate the importance of strategic efforts to increase tourist loyalty. Tourist loyalty is influenced by various factors, including perceived value and tourist experience, with tourist satisfaction as a mediating variable. This study aimed to analyze the influence of perceived value and tourist experience on tourist loyalty through tourist satisfaction. This study used a quantitative approach with an explanatory design. Data