Pengembangan Pemasaran Makanan Khas Kipang untuk Meningkatkan Pendapatan (Studi Kasus Kipang Pulut Bonjol Ita)

MSME marketing strategies have received attention in various previous studies, but studies that specifically discuss the integration of conventional and digital marketing in increasing the income of traditional culinary businesses remain limited. This study aimed to analyze the marketing strategies implemented and their contribution to increasing income in the Kipang Pulut Bonjol Ita business. This study used a qualitative approach with a case study design, involving main and supporting informan