Aesthetics, emotions and engagement: A high-fidelity prototype study on digital product interface

This study examines the intersection of aesthetics, emotion, and functionality in digital design, investigating how high-fidelity visual elements influence user affect and perceived usability. Grounded in the Aesthetic-Usability Effect and Emotional Design Theory, the literature suggests that attractive interfaces trigger positive emotional responses that broaden cognitive processes and enhance functional perception. This research addresses a gap in psychologically informed design by asking how