Lifecycle-Based Green Event Management Practices: An IKS-Integrated Framework for Sustainable Event Execution in India

Abstract The rapid expansion of the event management industry has led to significant environmental challenges, including excessive waste generation, high energy consumption, and increased carbon emissions. Green event management practices have emerged as a sustainable solution to mitigate these impacts. This study proposes a lifecycle-based framework integrating Indian Knowledge Systems (IKS) with modern green event practices to enhance sustainability outcomes. The research adopts a descriptive