Analisis Bauran Pemasaran Usaha Makanan Tradisional Studi Kasus Usaha Rengginang Ibu Sisu di Sidodadi Kecamatan Kinali

Marketing mix analysis in traditional food businesses has become a focus in various previous studies, but research that specifically discusses the implementation of marketing strategies in MSME-scale rengginang businesses in Sidodadi, Kinali Subdistrict, remains limited. This study aims to analyze the implementation of the marketing mix and its role in the sustainability and development of Mrs. Sisu’s rengginang business in Sidodadi, Kinali Subdistrict. This study employed a qualitative approach