Machine Learning Based Real-Time Ad Click Fraud Detection and IP Mitigation System

The rapid expansion of digital advertising has created a lucrative target for fraudulent actors who exploit the pay-per-click model by generating illegitimate clicks through automated bots, click farms, and malicious scripts. These fraudulent activities distort campaign analytics, exhaust advertiser budgets, and progressively erode trust in online advertising platforms. Rule-based detection systems — which rely on fixed thresholds and manually defined heuristics — are easily circumvented by adve