Pengaruh Manajemen Pelayanan Muthawif terhadap Kepuasan Jamaah Umrah pada PT. Sinai Regional Bukittinggi

The management of muthawif services in the organization of Umrah pilgrimage has become a focus in several previous studies, but research that specifically discusses the direct effect of muthawif service management on Umrah pilgrims’ satisfaction remains limited, particularly in the context of local travel agencies. This study aims to analyze the effect of muthawif service management on Umrah pilgrims’ satisfaction at PT Sinai Regional Bukittinggi. This study employed a quantitative approach with