GGLOBAL BUSINESS & FINANCE REVIEW4/16/2026Stimulus-Organism-Response Pathways between ECRM and Customer Loyalty in Vietnam's Banking SectorNguyen Ha Thach Nguyen Ha Thach·Truong Thi My Lien Truong Thi My Lien·Luong Thi Thanh Viet Luong Thi Thanh Viet·Nguyen Ha Minh Thi Nguyen Ha Minh ThiRead at GLOBAL BUSINESS & FINANCE REVIEWTagsCustomer Service Quality and LoyaltyOrganizational Behavior and Human Resource Management