Impact of Behavioral Biases on Investment Decision-Making of Women Entrepreneurs: A Conceptual Review

This study aims to explore the influence of behavioral biases on the investment decision-making process of women entrepreneurs. Despite the increasing participation of women in entrepreneurship, they face unique challenges that affect their financial decision-making, including socio-cultural pressures, work-life imbalance, and limited access to financial resources. Through a conceptual analysis of existing literature, the research identifies key behavioral biases such as overconfidence, loss ave