A Study on the Reconstruction of the Communication Power of Local Mainstream Media in the Context of Omnichannel Media

In an all-media ecosystem characterized by comprehensiveness, holism, inclusivity, and effectiveness, local mainstream media—as the core vehicle for guiding regional public opinion, a key participant in grassroots governance, and a link for preserving local culture—is facing multiple challenges, including shifts in the communication landscape, ongoing user attrition, and declining communication effectiveness. The development of their communication capabilities has reached a bottleneck marked by