Understanding repurchase intention in online ticketing: a hybrid PLS-SEM and ANP approach

Abstract This study explores the factors impacting repurchase intention in Indonesia’s online ticketing platforms, focusing on perceived ease of use, perceived usefulness, perceived price, customer satisfaction, and trust. While these variables have been widely studied in developed markets, limited attention has been paid to emerging economies with strong price sensitivity and rapid digital adoption. A quantitative survey was conducted among Indonesian consumers with prior experience in online t