Exploring the ways of the Internet in shaping low-carbon behavior by using PLS-SEM and machine learning algorithms

The Internet plays a pivotal role in tackling global climate challenges, particularly in facilitating a transition toward low-carbon behavior. However, the mechanisms by which the Internet shapes low-carbon behavior remain inadequately understood. This study investigates the influence of the Internet on low-carbon behavior through three primary pathways: information dissemination, technology adoption, and trust. This study uses data collected from an online survey of 1308 respondents conducted i