Reimagining rural transit: model-based insights into demand-responsive transportation

Public transit in rural areas faces the challenge of providing an adequate level of service at a reasonable cost, given very low demand density and long average travel distances. There is an expectation to reduce costs and improve service quality by introducing demand-responsive transportation (DRT). This paper uses a model-based analysis to explore the potential of a high-quality and comprehensive DRT system to substitute individual car journeys in a typical rural region. The reference region—s