Global Research Trends in Green Entrepreneurial Orientation and Environmental Orientation: A Bibliometric Review Based on the Natural Resource-Based View

Background: The increasing environmental challenges and sustainability pressures have significantly transformed the way firms formulate their competitive strategies. In response to these global changes, green entrepreneurial orientation and environmental orientation have emerged as critical organizational capabilities that enable businesses to balance economic performance with societal and environmental responsibilities. Despite the growing body of research in this area, existing studies remain