The Evaluation of Public Relations in the Era of Fake News: Examination of How the Rise of Misinformation Has Changed Public Relations Practices in Nigeria

The proliferation of fake news, particularly through social media, has significantly reshaped public relations practice by challenging organizational credibility, reputation, and stakeholder communication in Nigeria. This study examined public relations in the era of fake news, with specific focus on how misinformation affects public relations practice in Aba, Abia State. The study was motivated by the growing influence of false information on public perception and its disruptive effects on rela