Impact of AI-Powered Solutions on Salesforce User Experience: Leveraging Cloud Technologies

Background: Artificial intelligence intelligence (AI) and cloud computing are reshaping customer relationship management (CRM) systems, with Salesforce leading this transformation through its Einstein AI and cloud-based architecture. However, the actual impact of these innovations on user experience (UX) remains underexplored. Objective: This study investigates how AI-powered features within Salesforce, supported by cloud technologies, influence user satisfaction, ease of use, perceived usefulne