The Influence of Social Media Usage Frequency on the Intercultural Communicative Competence of Thai Undergraduate Chinese Majors

In the context of rapid digitalization, social media has become an important channel for Thai undergraduates to access diverse cultures and engage in intercultural communication. For students majoring in Chinese, social media not only provides opportunities for language input and cultural experience but may also influence the development of their intercultural communicative competence. This study targeted undergraduate students majoring in Chinese at a university in Thailand and collected data u