Behavioral finance: a four-decade bibliometric exploration

Purpose This study provides a comprehensive scientometric analysis of publication trends and thematic evolution in behavioral finance, spanning four decades (1984–2024). It aims to map the intellectual structure, identify key thematic shifts and analyze the impact of 7,053 Scopus-indexed journal articles. Design/methodology/approach A comprehensive bibliometric analysis was conducted using RStudio (bibliometrix) and VOSviewer. The methodology analyzed publication volume, citation impact, co-cita