The Role and Practice of University Counselors in Students' Career Guidance: Implications for Educational Management

This study explores the role positioning and practical approaches of university counselors in student career guidance. Through qualitative research methods, 28 counselors from a certain university in Fuzhou, China were interviewed using semi-structured methods. The specific roles, implementation strategies, and challenges faced by counselors in career guidance were analyzed. The study found that counselors are not only guides for students' career planning, but also supporters and disseminators o