D2C Modeli: Tesla Türkiye Örneğinde D2C’nin Uygulamalı Değerlendirmesi

This study aims to practically evaluate the direct-to-consumer (D2C) business model pioneered by Tesla in the Turkish market and to identify its strategic advantages. At the same time, the effects of the D2C model on brand control, customer experience, and digital commercial opportunities are analysed in the context of its relationship with marketplaces. A mixed-method approach was adopted: in the qualitative phase, Tesla’s official Turkish website was analysed through content analysis, while in