RResearch Policy2/23/2026

Hold or hurry? Speed of imitation of rivals' innovations in changing technological landscapes

Firms seeking fast-mover advantages often confront a critical challenge: not only whether to imitate rivals' innovations but also how quickly to do so. Fast imitation, however, entails risks, particularly in highly uncertain environments. By bridging information-based and rivalry-based theories of imitation with the technological change literature, we investigate how firms adjust their speed of imitation of rivals' technological innovations during periods of technological transition and technolo