Femininity culture: Theory and workplace implications.

Prior research on the psychological mechanisms that sustain gender employment segregation has examined the spillover of masculine gender role norms into organizational norms in male-typed fields. We expand this theoretical lens to examine the spillover of feminine gender role norms into organizational norms in female-typed fields, introducing the Femininity Workplace Culture construct. We theorize and demonstrate empirically that femininity workplace culture is ambivalent in nature. It re