Optimization of Digital Marketing and Social Media Strategies in Promoting Tourist Attractions in Mount Puntang, Campakamulya Village, Cimaung District, Bandung Regency
Bethani Suryawardani·Nailla Agnia Noor Syiwan·Riska Aprilina·Sabitah Meilina Raharjo·Wingga Nayshila Aura Putri·Astri Wulandari
Campakamulya Village has promising natural tourism potential, particularly in the Gunung Puntang tourist area. However, this potential has not been optimally utilized through digital media. The main challenges faced by the partners include limited understanding of digital marketing strategies, suboptimal social media management, and the lack of consistency in content and visual identity of the tourist destination. This community service activity aims to enhance the capacity of destination manage