The Impact of E-commerce Competition on Product Churning in the Manufacturing Sector: Evidence from Establishments in South Korea

E-commerce has revolutionized the way firms and businesses operate and compete in the world economy. This paper examines the impact of e-commerce competition on product churning in the manufacturing sector, using a unique dataset of Korean manufacturing establishments. Our empirical results suggest that in the era of e-commerce competition, only manufacturers with foreign markets, exporters, are active in creating new products to overcome the competition. Moreover, non-exporters which have only