A Systematic Literature Review and Bibliometric Analysis in the Indian Regulatory Environment.

Mobile games, video streaming platforms and over-the-top (OTT) platforms are examples of digital entertainment platforms that are increasingly dependent on interface-level design strategies to maintain user engagement, retention, and monetization. In conjunction with usability and personalization, academic literature has also pointed to the increasing popularity of dark design patterns, design practices that affect the behaviour of users in a manner that can diminish transparency or informed cho